Specifications

Focus Area 1: Community & Growth

Summary

Celo EU has played a pivotal role in growing Celo’s presence in Europe, fostering meaningful connections with Web3 ecosystems. Moving forward, we will refine our strategies to connect, convert, and retain community members effectively, expanding the base of contributors and promoting bottom-up initiatives.

A robust Membership Program (led from Focus Area 3) will track on-chain interactions, providing analytics and ensuring that every activity translates into measurable outcomes. At the same time, better coordination between the content hub and the marketing team will be reinforced. This will be the first time that Celo EU has an explicit marketing and community strategy.

Initiatives

• Events:
  • Organize one major event in Europe.
  • Coordinate a major hackathon focused on Europe ($10k).
• Content:
  • Focused production of three video pieces ($5k).
    • Coordinate the UNDP Event (January), emphasizing blockchain’s potential in transforming the Balkans and defining Celo’s participation in advisory boards for impact funds, SDG acceleration, and blockchain programs.
    • Support the Hackathon (Prague, May) as an independent initiative alongside the Celo Foundation.
    • Prepare content for ETH_CC (Cannes).
  • Post Production for webinars, community calls, and educational resources.
• Funnel Conversion:
  • Improve the marketing strategy to align retention and conversion.
  • Increase on-chain memberships.
• Grants:
  • Allocate grants for 5 sponsored events in Europe ($5k).
  • Support 10 community-researched articles and 10 recorded presentations by contributors ($10k).

KPIs

• 1 Major Event
• 1 Hackathon
• 5 Community-led events sponsored
• 3 Video Productions
• Membership On-Chain Program
• Increase on-chain membership to XXX
• 10 Research Articles
• 10 Online Presentations